In the news...

November 20, 2008
Plogging added to Utopria's online platforms

Utopria has released its property blog (Plog) application for the MediaPod platform. Plogs allow consumers to get more involved with a property or Realtor-of-interest.

Utopria’s concept of blogging is quite unique. Plogs are automatically created with each online listing. Realtors simply have to field questions/comments from online consumers.

Utopria’s existing online web platform (MediaPod) has already received industry praise for integrating voice/video/text/photos into one aggregated package.

“The MediaPod picks up where traditional MLSs fall short,” said Marty Lachance, President of Utopria. “There seems to be a new MLS out every week in North America. What surprises us is that they still don’t offer the type of content we offer in the MediaPod. Now that we’ve added the ability to plog, we’ve opened up yet another avenue for the Realtor to make a connection with their online audience.”

While the integrated plogs are an open forum, the system offers a moderation facility so that Realtors have an opportunity to review the comments prior to having them appear on the public listing. The Realtor is notified in real-time on their mobile device or e-mail that comments are awaiting moderation.

“We know there is an overwhelming desire to capture every potential buyer/seller, but the reality is that buyers and sellers often choose to distance themselves from the Realtor until they are ready to make a move. By opening up a moderated platform integrated with a property, we produce an inviting forum for introductions and discussions,” added Lachance.

Brian C. from Portland, Oregon adds, “I love that fact that these plogs are automatically created, and by getting consumers to interact with my listings, it helps to bring their walls down. By watching a video introduction, listen to me talk about the listing online and now post their own thoughts and questions….it’s a win win win. Once they realize I’m really here to help, they are far less apprehensive about calling or meeting."

Utopria offers IVR, online and mobile platforms for Realtors across North America. The company offers a unique blend of content and lead generating platforms that integrate telephony, the Internet and mobile devices.