In the news...

May 2, 2008
Utopria platforms now offering video

Utopria Inc. today announced the integration of video into its Interactive Marketing platforms.

Online video has become much more popular among Internet users over the past twelve months. "The time was right to venture into online video," said Marty Lachance, President of Utopria. "Our customers are leaders in real estate innovation so they are always looking for the latest marketing tools. It's important that we stay a few steps ahead."

Online video will be offered with Utopria's MediaPod and Personal MediaPod services. The two services now boast an integrated marketing platform that offers, audio, video, content, virtual tours, floor plans, lead tracking, instant messaging and much more.

“We are expecting this latest service to catch the attention of other innovators in the industry," added Lachance. "Video is certainly not new, but the way we present it to buyers and sellers is very unique."

Utopria uses the marketing avenues already put in place by the Real Estate Industry and the Realtors themselves.

"By enhancing established marketing outlets, Utopria avoids re-inventing the wheel. It just makes sense to add Interactive Marketing to the Realtor's preferred marketing outlets. We can reach a new audience with their legacy marketing tools. This includes printed media, telephone and online media outlets," says Lachance.